Drug company ponders new branding on controversial opioid pills

The Star, October 30, 2017

The federal government is just “grasping at low hanging fruit” by asking the company only to consider changing the name, said Amy Graves, founder of the non-profit Get Prescription Drugs off the Street. Graves also warned that just changing the pill’s markings in isolation could cause unintended consequences.

Drug company ponders new branding on controversial opioid pills